Rui Sampaio

Rui Sampaio is the founder and CEO of thehumans. A humanistic resolute product designer and multidisciplinary people leader with over 25 years background in the experience design business.  A cutting-edge visionary, he has designed more than 100 successful commercial products around the world.  


Sampaio owns a number of utility and invention patents which highlights his unique approach to design challenges.   He is mesmerised by the difficult task of trying to simplify complexity, a passion rooted in the understanding of what matters to people, to transform it into meaningful good. 

For the innovation and uniqueness of his work Sampaio has been bestowed with the most prestigious design awards in the world, including the Gold Idea and the German Golden Design Award, the Red-Dot Best-Of-The-Best, the iF awards, the Gold ADC*E-Art Directors Club Europe, the Gold/Best-Of the CCP-Art Directors Club Portugal and 15 Taiwan Excellence Awards. 

Sampaio often lectures at the Lisbon’s Design and Fine Arts academy and is an invited juror at several European and Asian design awards. He has collaborated with the Taiwan Design Center (TDC) at the Taiwan Association of Machinery Industry on promoting creativity to upgrade Taiwanese competitiveness in global markets. He also has given lectures at the Taiwan External Trade Development Council (TAITRA) at Computex on the role of design in the ICT industry.

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