With the advanced technology of digital cameras and music streaming, we now have the possibility of experiencing clubbing without physically being in a club.

We brainstormed the idea with the client and provided ideas to fulfill the brand experience by identifying the needs of clubbers worldwide and communicated this UX experience via digital online presence. We succeeded in achieving an authentic experience of "being in a club whilst at home".

 

After agreeing on the appropriate name of CamClubr, the identity draws from the combination of a mirror ball, camera and light streams which you'd typically find in a club.

Camclubr

Client | Camclubr

Credits | Micky Du

Photo | Micky Du

Camclubr

A strategic creative solution and digital platform for an entrepreneurial idea of bringing the world of clubbing online
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