Commonwealth Securities marketing collateral

Commonwealth Securities, the wealth investment division of the Commonwealth Bank of Australia, required a strategic approach to simplify the complicated use of their marketing material into something that was easy to understand and able to communicate the necessary information effectively.

We segmented the market by exploring ways of breaking-up the amount of "heavy" investment banking information, juxtaposed the content with a fresh art direction that showed personalisation and relevance to the content.

We further segmented the profiles into two tiers with the effective use of their corporate colours and introduced a more premium (metallic silver) look to distinguish between the two-tier groups.

Commonwealth Securities marketing collateral

Client | Commonwealth Bank 

Credits | Micky Du

Photo | Various photographers