The best olive oil in
Oliveira Da Serra is the second olive oil brand in Portugal.
By the time they decided to redesign one of the most recognizable iconographic bottles in the market I was lucky enough to get the assignment.
The goal was to keep the unique square cross section volume in the traditional bottle and make it in a more contemporary urban style.
The new design created a slim contour based on a pyramidal volume for the container with well-defined shoulders on the top and a straight tall neck.
The new bottle, along with new label design set a perfect match to upgrade the product in a modern urban life style market, away from the typical rustic olive oil association.
Credits: Teresa Costa Reis and Cristina Goncalves