ODS

The best olive oil in

The world

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Oliveira Da Serra is the second olive oil brand in Portugal. 

 

By the time they decided to redesign one of the most recognizable iconographic bottles in the market I was lucky enough to get the assignment.

 

The goal was to keep the unique square cross section volume in the traditional bottle and make it in a more contemporary urban style. 

The new design created a slim contour based on a pyramidal volume for the container with well-defined shoulders on the top and a straight tall neck. 

 

The new bottle, along with new label design set a perfect match to upgrade the product in a modern urban life style market, away from the typical rustic olive oil association.

 

Client: Sovena

Credits: Teresa Costa Reis and Cristina Goncalves