ODS
The best olive oil in
The world
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Oliveira Da Serra is the second olive oil brand in Portugal.
By the time they decided to redesign one of the most recognizable iconographic bottles in the market I was lucky enough to get the assignment.
The goal was to keep the unique square cross section volume in the traditional bottle and make it in a more contemporary urban style.
The new design created a slim contour based on a pyramidal volume for the container with well-defined shoulders on the top and a straight tall neck.
The new bottle, along with new label design set a perfect match to upgrade the product in a modern urban life style market, away from the typical rustic olive oil association.
Client: Sovena
Credits: Teresa Costa Reis and Cristina Goncalves