Ergonomic ketchup bottle

TopDown W01 790x536
TopDown W02 790x536
TopDown W03 790x536
TopDown W04 790x536
TopDown W05 790x536
TopDown W07 790x536

I had this rendering of an inflated red balloon trapped inside a small rubber band.  It looks like a squeezed tomato: just what we needed when the top down ketchup bottle commission come up. 


The design of the squeezed bottle emphasized the agronomical value and provided a very self-explanatory functionality to it: hold it, squeeze it and you’ll get a nice splash of ketchup.

That’s the communicational uniqueness of this product, right there in the supermarket shelf, were it really matters.  The ketchup top down bottle becomes the consumer’s best choice product for a couple of years.


Client: Compal

Credits: Nuno Pinho and Luis Patrocinio