UPSIDE DOWN

Ergonomic ketchup bottle

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I had this rendering of an inflated red balloon trapped inside a small rubber band.  It looks like a squeezed tomato: just what we needed when the top down ketchup bottle commission come up. 

 

The design of the squeezed bottle emphasized the agronomical value and provided a very self-explanatory functionality to it: hold it, squeeze it and you’ll get a nice splash of ketchup.

That’s the communicational uniqueness of this product, right there in the supermarket shelf, were it really matters.  The ketchup top down bottle becomes the consumer’s best choice product for a couple of years.

 

Client: Compal

Credits: Nuno Pinho and Luis Patrocinio