YORN | VODAFONE
A symbol of out-of-the-box irreverence
Yorn is the anachronism for Young Original Network, a sub brand of Vodafone Portugal for the teenage market.
The pack is a combo pre-paid product (cell phone + service card access chip card) sold to young customers from very low prices.
For a cost-effective approach, we elected a standard inflated transparent plastic bag, commonly used to pack and ship high value and sensitive cargo.
The pack becomes the symbol of irreverence because of the out-of-the-box, literally, design concept. It is a very effective and very environmentally friendly solution too.
Client: Vodafone Portugal
Credits: Rita Vieira and Americo Mateus