GE China | extraordinary possibilities
Since its inception over 100 years ago as a mere light bulb company in Shenyang, GE China has rapidly become so big and hard to understand as a brand
They needed an overarching story that was simple yet inspiring. A story that makes employees feel both proud to be at GE China and the impact of what they make really matters.
We created an overall communication theme and systemised visual elements that told their story, which is not just about the technology solutions they make, but also one that is about the potential of the individual and the possibilities they contribute at GE China.