challenge

/ˈCHalənj/

noun: challenge; plural noun: challenges

 

# a call to make determined efforts to deal with a new assignment

 

# a task or situation that tests this creative community, to trigger discussion and find answers to generate meaningful  branded products and create profit

 

# a call to take part in a daring journey to address the indeterminacy of the human condition "at thehumans we see challenges where most people see problems"

 

synonyms: dare, provocation

 

"the changing world is a challenge for experienced designers"

 

Synonyms: new assignment, difficult task, test, trial, pitch, short deadline.

 

human

ˈ(h)yo͞omən/

noun: human; plural noun: humans

 

# especially a person, or a group of people, as distinguished from other people for being particularly creative, versatile and dedicated to the design business

 

“One missing aspect, almost in an ironic twist, is what it takes to be the person who is actually doing the designing. This Human is about that person.
The person who needs to observe to gain insight, to make sense of their observations in the way that isn’t biased by their own world views. The person who needs to communicate in many different ways with many different intentions to communicate information which is often hard to access, difficult to grasp and just not that tangible. The person who is so passionate about having a positive impact they become exhausted one third of the way into their project.”

 

Melis Senova in “This Human: How to be the Person Designing for Other People : A New Perspective on Design Thinking ”, published by BIS Publishers, Amsterdam, 2017.

Synonyms: designer, a product designer, a branding designer or anyone else willing to help to bring more happiness to more people around the world

 

humanity

/(h)yo͞oˈmanədē/

noun: humanity; plural noun: humanities

 

# the direct translation to Mandarin of “the humans”

# the reversed translation to English of  人性

# translated to Pinyin is rexing

 

Synonyms: the human race; human beings collectively: humankind, man, woman, people, human beings, humans, thehumans: the fact or condition of being a highly creative human; humanness, magnanimity

 

"the creative industry praised thehumans for their standards of humanity, care, and dignity in their quest for a better life for more people"

 

humanistic

ˌ(h)yo͞oməˈnistik/

adjective: humanistic

 

# true to the principles of humanism; a rational philosophy informed by science, inspired by art, and motivated by compassion.

 

# affirming the dignity of each human being, it supports the maximization of individual liberty and opportunity consonant with social and planetary responsibility

 

integrated

ˈin(t)əˌɡrādəd/

adjective: integrated

 

# unified, united, consolidated, combined, merged, fused, homogeneous, assimilated, cohesive, complete; joined-up to a higher goal

thehumans seamlessly combine the disciplines and expertise related to the design process in tandem, aiming at a complete service for their clients”

 

maniacs

ˈmānēˌak/

noun informal: maniac; plural noun: maniacs

 

# a person who is particularly keen to develop moonshot concepts, to tackle exceptionally difficult challenges and trigger discussion to generate new thoughts about the human condition

# a person so passionate about his trade that he can live an entire life doing it

 

Synonyms: gifted designer, exceptionally creative person, someone with a lot of guts, one that can see behind walls.

 

meaningful

/ˈmēniNGfəl/

adjective: meaningful

 

# a products, a brand and a service that stand out for having a clear and unique purpose that makes it useful 

 

Synonyms: relevant, important, consequential, storytelling, worthwhile; important, or useful quality or purpose; sincere, deep, serious, significant; communicating something that is not directly expressed.

“We strive to find, create and communicate  relevant useful qualities of a product or a brand and build its character and purpose.  That is how thehumans design branded products”.

 

multidisciplinary

mʌltɪdɪsəˈplɪnəri/

adjective: multidisciplinary

 

# a method of combining or involving several design-related academic disciplines or professional specializations to approach a challenge or task, transcending the conventional method

Synonyms: seamlessly combining: in tandem: integrated.

 

passion

ˈpaʃ(ə)n/

noun : passion; plural: passions

 

# a state of strong emotional connection

 

Synonyms: absolute dedication to the cause, strong commitment to do good; tireless.

"thehumans team is one of unthinking passion", "a narrative in which thehumans gradually evolve into with unbelievable passion".

 

people/people centric

ˈpiːp(ə)l - /ˈsentrik/

noun : people/people centric

thehumans are people concerned about their clients, its peoples’ aspirations and the needs of the people who believe in their brands.

The way we see it, we are a people centric company:  by helping others we’re doing good for humans too, and eventually for humanity. And that is absolutely awesome.  Hence, our company name.

 

people/people centric

ˈpiːp(ə)l - /ˈsentrik/

noun : people/people centric

THEHUMANS are people concerned about their clients, its peoples’ aspirations and the needs of the people who believe in their brands.

The way we see it, we are a people centric company:  by helping others we’re doing good for humans too, and eventually for humanity. And that is absolutely awesome.  Hence, our company name.

 

tireless

ˈtī(ə)rləs/

adjective : tireless

 

# having or showing great effort, energy, love, passion and dedication to exhaustion

Synonyms: indefatigable, energetic, vigorous, industrious, hardworking, determined, enthusiastic, keen, zealous, spirited, 

dynamic, dogged, tenacious.

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