Naming and identity for a lifestyle brand for women's bags and accessories

The name emanates from their quality made products (that attributed) and incorporates their brand promise "more than the sum of its parts". We brainstormed their attributes to project an air of sophistication with a simple monogram that brings their brand to life.

With the intentional use of minimal, the lifestyle-oriented art direction added to the simplicity of the brand's overall look and feel, which also worked well not to distract attention from their beautiful range of products.


Client | Plusequals 

Credits | Micky Du 

Photo | Micky Du 

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