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Independent Consulting.
Design Direction.
The classic outline is poked with a bold character attitude statement of right in the core of the bulb. It questions and plays with the epitome of isotopic light source incandescent tungsten bulbs. The void space it’s as symbolic and literal breakthrough as it is a unique natural selt-cooling design.
The product line extends to the Natura XL and a pendant lamp aimed to inspire new applications at home.
Designed to mitigate the booming LED light industry and the plethora of undifferentiated raw engineered technical products flooding the market, the Natura it’s an extraordinarily powerful bulb with a built-in adaptor within the standard E23 Edison screw cap.
Client: Justled / Acon
Credits: Max Chen, Hisa Lee and Alison Lin
Design Direction for: Vetica Group AG, Switzerland