_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
_see the process here.
Independent Consulting.
Design Direction.
the mesmerizing
journey.
The speculative experimentation, merging technology with behavior, translating data into mitigating the clash of humans vs things.
"You have an idea, you test it, and if it works you have a new product. The point is how do you have the idea"(*). How they take shape, is a process of complexity, data analytic, observations, materializing into drawings and renderings, mock-ups and the prototypes. Managing frustrations, impossibilities and disappointment, getting to the mesmerizing discovery journey of transforming mind-blowing ideas into better experiences. Trusting the process works every time.
(*) The world's most creative chef, Feran Adria's "The Soup" 2004 © Francesc Guillamet photography. Courtesy of Francesc Guillamet.
trust
the
process.