the mesmerizing


Speculation and experimentation, merging technology

with behavior, translating data into mitigating the

clash of humans vs things. It’s a process about

drawings, mock-ups, and prototypes along with its perks of disappointment, but also the mesmerizing discovery

journey turning ideas into better experiences.

“You have an idea, you develop it, and if it works you have a new product. The point is how you have an idea.”  Ferran Adria, the world’s most creative and innovative chef, said that. The Soup 2004 © Francesc Guillamet photography. Courtesy of Francesc Guillamet.