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Rui Sampaio is the founder of thehumans independent industrial design consulting initiative, serving the clients with his extensive international experience and know-how in the design business.

Sampaio was born in Mozambique, Africa. He got his Master’s in Industrial Design (MA) from IADE, in Lisbon, Portugal. Studied Product Design at the École National Supérior de Création Industrielle, Les Ateliers in Paris and the Domus Academy in Milan.


Sampaio has worked worldwide on his journey to becoming an expert in

industrial design and the design of services, gaining extensive experience in a diverse range of industries. A senior consultant with over 26 years in the design business, helping companies and design agencies along with their clients, building a reputation for good design.

His ethos is to inspire an intuitive people-centric driven creative approach. His constantly evolving collaborative process is enhanced by a distinctive aesthetic and exceptional engineering and technology know-how in tandem to humanize science with unique high-quality service design.


He has been a visiting professor at Lisbon Lusiada University and also lectured at Lusofona University, Lisbon Design and Fine Arts Academy, TDC, Taiwan Design Center, TAITRA, Taiwan External Trade Development Council and Computex.

The quality of his work has been recognized globally by his peers on numerous occasions including a red-dot: “best-of-the-best”, several red-dot and iFAwards, the Gold IDEA and the German Designprise.

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Arguably the most internationally awarded Portuguese industrial designer

of all times

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