top of page

Rui Sampaio is the founder of thehumans independent industrial design consulting initiative, serving the clients with his extensive international experience and know-how in the design business.

Sampaio was born in Mozambique, Africa. He got his Master’s in Industrial Design (MA) from IADE, in Lisbon, Portugal. Studied Product Design at the École National Supérior de Création Industrielle, Les Ateliers in Paris and the Domus Academy in Milan.


Sampaio has worked worldwide on his journey to becoming an expert in industrial design and the design of services, gaining extensive experience in a diverse range of industries. A senior consultant with over 25 years in the design business, helping companies and design agencies along with their clients, building a reputation for good design.

His ethos is to inspire an intuitive sustainability-centered mindset drive for creativity. His constantly evolving collaborative process is enhanced by a distinctive aesthetic and exceptional engineering and technology know-how in tandem to humanize social sciences with unique service design.


He is a visiting professor at the Lisbon Fine Arts School Design Academy and taught at Lisbon Lusiada University along with Lusofona University. Sampaio was the speaker and lecturer at TDC, Taiwan Design Center, TAITRA, Taiwan External Trade Development Council, Computex, and at the Taipei Nangang Exhibition Center.

Rui about 970x536.jpg

Arguably the most internationally awarded Portuguese industrial designer

of all times

The quality of his work has been recognized globally by his peers on numerous occasions including a red-dot: “best-of-the-best”, several red-dot and iFAwards, the Gold IDEA and the German Designprise.

Desig Awards Logos ABOUT.jpg
bottom of page