When PhD Doctor Alan Tsai came to us, he had just begun with iXensor, a startup company set to develop, manufacture and sell a brand-new blood glucose monitoring system.
The patented colorimetric measurement technology developed by Alan was not only a great idea, but also a very good and innovative one. Yet, not really a consumer product. That was our job.
We put together a team of medical business experts, marketing strategists, product, graphic and branding designers to get this done. A full-service design project, from usability and user’s experience, to graphic user interface and customer’s journey throughout the brand’s touch points.
The PixoTest® it’s a compact, tiny and discreet, disposable all-in-one meter-free mobile system, perfect for travelling and measuring your blood glucose on the go.
No need for a lancing devices or bulk test strips.
Users only need a smartphone and the app cloud data management, nothing else.
Credits: Yuexun Chen and Max Lee
Design Direction for: Vetica Group AG