Even if you made something in solid gold engraved with diamonds, it would not be true luxury, but only luxurious.  The turning point in our quest came when we decided not to materialize a luxurious object, but, somehow, to give shape to the intangible abstraction of providing access to simple yet rare indulgences in everyone's life. 

The team come up with these magic drinks, designed some unusual drop-like flasks, packed them in a nice lacquered white box, and rendered a cool image for a design magazine cover.