Down’s syndrome – or Trisomy 21 – is a genetic disturbance caused by the total or partial presence of an extra chromosome 21 in the human genetic code.

Just as this slight genetic alteration creates people who are different from others, a small alteration in the code of the word “defect”, delivers a new, positive and inspiring materialisation. Defect thus becomes efeito D (D-effect). Efeito D - the result of creativity applied to Social Action.  

Efeito D challenges designers, in a pro-bono basis, to create objects that incorporate in their genetic code a difference which renders them unique, original and desirable for consumers.